India is one of the youngest countries, with millions of young boys and girls seeking a brighter future.
UNDP has initiated project, Disha, in which it is reaching out to one million girls aimed at helping underprivileged women in India learn marketable skills and connect them with income opportunities. The aim is to help women become economically self-sufficient so that they, their families, and their future generations can have better opportunities in life.
A consortium of large corporates, comprising of Pepsico, Airtel, Nestle, Honda, Brittania, PJ Corp, and Reckitt Benckiser have come together and started project Nayee Disha aligned to the UNDP project Disha.
The objective of Nayee Disha is to create awareness amongst young college girls about the FMCG, Telecom and manufacturing / retail industries, as well as connect them to the emerging job opportunities in multiple areas such as customer service, marketing, logistics, etc. There is also focus to include talent in areas such as manufacturing and sales, where the participation of girls has been very low until now.
Phase 1 of the Nayee Disha Project was launched in August 2016 and completed in October 2016 in which 10,880 women students have undergone the industry awareness workshop and assessment. Of these, 75% and above scorers have been certified by the industry consortium.
The partner companies are identifying multiple job and internship openings across cities where the Nayee Disha project is being implemented and shall connect the certified girls to these job openings based on their area of interest and competence.